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David Rochkind

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  • Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer020.JPG
  • Julio Rodrguez talkes with  Dr. Carlos Serrano, a general practitioner in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics and hospitals, sending sales representatives like Julio to the far reaches of the slum.
    Rochkind_VenPfizer009.JPG
  • Julio Rodriguez, a sales rep for Pfizer, waits to make a sales call at a clinic in Petare, one of the largest and most dangerous slums of Caracas. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer019.JPG
  • Julio Rodriguez, a sales rep for Pfizer, waits to make a sales call at a clinic in Petare, one of the largest and most dangerous slums of Caracas. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer021.JPG
  • Maximo Lobato gets a check up by Dr. Carlos Serrano at a clinic in Petare, one of the largest and most dangerous slums of Caracas.  Lobato has high cholesterol and Dr. Serrano prescribed Lipitor and two other drugs. He says that he does not have enough money to buy all three medicines and will probably only buy Lipitor right now. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer006.JPG
  • People walk around the lobby of the Domingo Luciani Hospital in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics and hospitals like Domingo Luciani.
    Rochkind_VenPfizer001.JPG
  • Julio Rodrguez talkes with Victor Marion, a worker at the Maria Leonza pharmacy,  in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives like Julio to the far reaches of the slum.
    Rochkind_VenPfizer010.JPG
  • Dr. Carlos Serrano at his clinic  in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum. Dr. Serrano receives regular sales calls from Pfizer.
    Rochkind_VenPfizer005.JPG
  • Maximo Lobato signs in at Dr. Carlos Serrano's clinic  in Petare, one of the largest and most dangerous slums of Caracas.  Lobato has high cholesterol and Dr. Serrano prescribed Lipitor and two other drugs. He says that he does not have enough money to buy all three medicines and will probably only buy Lipitor right now. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer003.JPG
  • Julio Rodriguez, a sales rep for Pfizer, waits to make a sales call at a clinic in Petare, one of the largest and most dangerous slums of Caracas. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer018.JPG
  • Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer014.JPG
  • Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer016.JPG
  • Julio Rodriguez, a sales rep for Pfizer, works in his home in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives like Julio to far reaches of the slums.  His house is full with drug samples that he distributes to doctors.
    Rochkind_VenPfizer013.JPG
  • Julio Rodriguez makes a sales call to Dr. Carlos Valverde, a Gynecolgist at a public clinic in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics and hospitals, sending sales representatives like Julio into the far reaches of the slums.
    Rochkind_VenPfizer007.JPG
  • Julio Rodriguez, a sales rep for Pfizer, waits to make a sales call at a clinic in Petare, one of the largest and most dangerous slums of Caracas. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer017.JPG
  • Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer015.JPG
  • Julio Rodriguez makes a phone call at the clinic of Dr. Carlos Serrano, a general practitioner in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics and hospitals, sending sales representatives like Julio to the far reaches of the slum.
    Rochkind_VenPfizer008.JPG
  • The drug stock room at the Maria Leonza pharmacy  in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.
    Rochkind_VenPfizer002.JPG
  • Dr. Carlos Serrano checks Lizmari Ahumada, 8 months, at his clinic  in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum. Dr. Serrano receives regular sales calls from Pfizer representatives.
    Rochkind_VenPfizer004.JPG