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David Rochkind

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Dr. Carlos Serrano checks Lizmari Ahumada, 8 months, at his clinic in Petare, one of the largest and most dangerous slums of Caracas. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum. Dr. Serrano receives regular sales calls from Pfizer representatives.

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David Rochkind
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Dr. Carlos Serrano checks Lizmari Ahumada, 8 months, at his clinic  in Petare, one of the largest and most dangerous slums of Caracas.  Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum. Dr. Serrano receives regular sales calls from Pfizer representatives.