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Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.

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David Rochkind
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www.davidrochkind.com
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Julio Rodriguez, a sales rep for Pfizer, walks through the streets of Petare, one of the largest and most dangerous slums of Caracas, on his way to a sales call. Pfizer is trying to increase their market share in the slums and are targeting clinics, hospitals and pharmacies, sending sales representatives to the far reaches of the slum.